B&Q simplifies kitchen and bathroom sales process to improve customer service
- Customers will deal with just one person in store
- The process from booking a design appointment to home delivery will be done in less time
- Nearly 400 more colleagues will serve in the kitchen and bathroom areas in stores
Thursday 7 June, B&Q announced proposals to simplify the way we sell kitchens and bathrooms. We will be making it simpler for customers so that they deal with just one person; making the experience faster with the whole process from booking a design appointment to home delivery being done in less time; and creating 400 net new roles in our stores to provide better customer service for customers buying a new kitchen or bathroom.
In addition, B&Q is proposing to move away from offering installation services to reflect customer preference - some 90% of B&Q customers already choose to use their own fitter.
To better serve customers, the proposed changes include re-organising our kitchen and bathroom team structure, resulting in the creation of nearly 400 net new roles in our stores, and changing the way we sell kitchens and bathrooms, so that it is more consistent with how we sell products in other areas of the store and is no longer based on commission.
Paul Crisp, Retail Director, B&Q, commented:
“We want to be the leading home improvement company and make home improvement accessible for everyone. That means we need to operate differently.
“We’re always looking to make things easier for our customers. The proposed changes will make it simpler for them to buy a kitchen or bathroom as they’ll only need to deal with one person in store; they’ll shorten the lead time between booking a design appointment and delivery of a new kitchen or bathroom; and they’ll create a better shopping experience with more colleagues available to serve our customers in our kitchen and bathroom areas.
“Our intention to move away from an installation offer reflects customer preferences, with some 90% of our customers already preferring to have their kitchen or bathroom fitted by their own fitter. The changes will require a new team structure in our kitchen and bathroom areas to reflect advances in home improvement design technology and changes resulting from the move away from an installation offer. They mean that we will focus on delivering great service and quality to our customers at prices that are truly affordable.
"We recognise this is a difficult time for those employees who are affected and we are supporting them in a number of ways.
“We are continuing to collectively consult with our employee’s representative body – the National People’s Forum about roles that are at risk, prior to consulting with impacted colleagues.
“Should the changes go ahead, we will start recruiting for the new roles immediately and our installation service will be in place until December 2018. We are committed to honouring and completing all bookings within this timescale and propose to continue to take installation bookings up until 9 July.”