"All too often, the UK's most impressive retailers treat their B2B operations as if they were some Dickensian curiosity shop hidden away in the bowels of the organisation. Unloved, under-resourced in terms of financial and human capital and misunderstood. And yet, B2B represents the most exciting opportunity within retail and provides a counter to the ferocious competitive squeeze on B2C. The folks at B&Q have understood this secret for some time. They are dynamic, full of great ideas and realise that giving people a little more than they expect is a good way to get a lot more back.
In fact, with a nod to that old DIY advertising slogan, the B&Q team do more than it says on the tin. B&Q is a highly valued partner for Reward Gateway and our 1.2 million registered users not least because they recognise that customer service is an attitude, not a dusty old department."
Chief Operating Officer – Reward Gateway
Launch of Red Letter Days Lifestyle
Objective: We had a limited timeframe to launch our new B2B platform (Lifestyle) and needed some strong brands ready for the initial go live date to ensure we got by-in from key corporate customers from day one.
Solution: B&Q were able to offer marketing support and a ready fulfilment process that matched our needs.
Result: On launch B&Q were one of the core brands we were able to promote, and have been a key partner in the growth of Lifestyle.
Senior Product Manager – Red Letter Days
B&Q have always supported Grass Roots in the many areas we require retailer support. Across our many programmes, which we operate for thousands of clients with an audience of many millions, B&Q have always embraced the B2B arena and everything it has to offer and we are pleased that our partnership has grown as a result. B&Q are always open to new initiates and are keen not to sit still but to keep evolving within the B2B space.
Head of Retailer Management – Grass Roots