1. Who we are
B&Q Limited, a limited company registered in England (company number: 00973387), whose registered office is B&Q House, Chestnut Avenue, Chandler's Ford, Eastleigh, Hampshire SO53 3LE, United Kingdom; ("B&Q Limited");
B&Q Ireland Limited, a limited company registered in the Republic of Ireland (company number: 156844), whose registered office is 6th Floor, 2 Grand Canal Square, Dublin 2, Republic of Ireland;
B&Q (Retail) Jersey Limited, a limited company registered in Jersey (company number: 9769), whose registered office is 3rd Floor, 44 Esplanade, St Helier, Jersey, JE4 9WG; and
B&Q (Retail) Guernsey Limited, a limited company registered in Guernsey (company number: 2572), whose registered office is Redwood House, St Julian’s Avenue, St Peter Port, Guernsey, GY1 1WA.
You can find out how to contact us in Section 9 below.
2. Your Privacy
In the course of our dealings with you, we will collect and process personal information about you. Personal information includes any information allowing us to identify you as an individual, for example, your name, your email address or your telephone number.
We are committed to protecting your privacy. We will use your personal information in accordance with all applicable laws and regulations that relate to data protection and privacy, including the EU and UK General Data Protection Regulation (GDPR).
- what personal information we collect;
- why we collect this information;
- how we will use it;
- how long we will keep it;
- who else will see it;
- how you can contact us;
- your rights in relation to the personal information that we hold, including your rights to change, delete and see your information.
When using our website we will also place cookies on your device – please see our Cookies page for more information about the cookies we use and how you can change your cookie settings.
As described below, we may share your personal information with other organisations that may receive and process your personal information as a controller in their own right (see Section 7 for further details).
3. What information do we collect?
We collect the following types of personal information:
(a) Information we collect when you register with us
When you register with us, we may ask you for a number of pieces of information including:
- your name;
- your postal/delivery address;
- your email address;
- your telephone number;
- your profession;
- a password – please keep this safe;
- whether you would like to receive information from us via email, SMS text, post or telephone;
- if you are placing an order, we will also ask for your payment card number, expiry date and CVV number.
- information that you provide by email, over the phone or by filling in forms, including those on our Digital Services. This includes information provided by you at the time of becoming a registered user of our Website, our App or a member of a scheme we operate (including the B&Q Club or the B&Q Energy Saving Scheme) (or any time thereafter) or if you enter any competition, prize draw or promotion sponsored by us. This information could include your name, date of birth, address, contact details, information about your home and information about your DIY and home improvement capabilities and intentions; and
- information concerning your marketing preferences.
(b) Information we collect about how you use our Digital Services and when you shop with us or make contact with us
- When you shop with us instore, online, browse our Websites, App or other organisations’ websites where our adverts are shown, or use our Digital Services, or contact us through a third party platform (such as Twitter, Meta and/or other social media applications) we may collect:
- information about any devices you have used (including the manufacturer, model and operating system, IP address, browser type and mobile device identifiers);
- product selection;
- cookies and information about your online browsing behaviour and history on our Digital Services, your location, and information about when you click on one of our adverts (including those shown on other organisations’ websites);
- details of your orders and/or purchases with or through us;
- information that you provide to us by using our Digital Services, including any photos you have uploaded on our web and mobile platforms and applications;
- information contained in and records of communications between us, including recordings of telephone calls when you contact us and messages sent using instant messaging applications or third party platforms;
- information about your preferences in connection with our Digital Services, for the purposes of enhancing and personalising your experience on our Digital Services;
- CCTV footage in which you feature when you visit our premises; and in the event that you have an accident while on our premises that you bring to our attention, we may record details of that accident and any injury you suffer in the relevant store's accident log. Please note that fixed camera displays are present at our self-checkouts for the purposes of deterring theft from our stores and do not form a part of our CCTV surveillance system.
- user generated content that you consent to us sharing on our website and/or on our social media channels, which may include any photos and information you have posted on your social media account about your B&Q purchase or experience.
Please note that if you register an account and/or shop online with us, we will be able to link the information collected from you before registration and/or your online purchase (such as your online browsing behaviour) to your account and future information that we collect after registration and/or your online purchase.
(c) Information we collect about third party sellers
When a third party seller signs up to sell through the Online Marketplace, we collect the following personal information from the third party seller: names, addresses and passport details of individual directors of the third party seller. We also collect company information about the third party seller (e.g. registered name, address, VAT numbers etc).
In addition, the following categories of personal information from third party sellers are collected by background check service providers (e.g. Dow Jones) and shared with us: Name and registered address of the third party seller.
We may also collect third party seller information through our use of marketplace aggregators (“Aggregators”). This is when as a seller, you sign up to an Aggregator service who share information with us to enable you to contract with us and sell on our websites. Information that Aggregators share with us includes names, addresses and company information e.g., registered name, address, VAT numbers etc.
4. Why do we ask for this information?
When you place an order we need your contact and payment information to enable us to take payment and fulfil your order or to assist with Joint Activities. You can browse our website without providing us with any of this information. When you want to place an order via the website, we ask you to login or register so you can open a customer profile and upload and save images, save your browsing information and your preferences and retrieve them from any of your devices.
When you book an appointment via our website, we will ask for your name and contact details to manage your booking. We ask for information (for example your tastes in colour and style, the size of your house) to better guide you in the viewing of our offering and use of our services. If the appointment relates to the B&Q Energy Saving Scheme, we will ask for your address, homeowner status, B&Q Club number (if applicable) and details about your property (such as the type (e.g. house, bungalow or flat) of property, number of occupants, energy usage and existing EPC rating) to allow us to provide personalised energy saving recommendations to you. We will also use your name and contact information for the purposes of arranging follow-up appointments, managing progress and referring you to our partners in connection with the scheme.
You may also provide us with personal information via our forums, product questions and reviews, customer support video chat, survey responses or competition and prize draw entries.
We will ask for or collect your personal information when you use or contact our customer support services, including telephone support, instant messaging and video chats, tweets and direct messages.
We collect personal information from third party sellers to ensure that we are only allowing legitimate third parties to sell through Online Marketplace and to ensure we can communicate with third party sellers to enable us to undertake the Joint Activities.
We ask for your consent before using any user generated content on our website and/or on our social media channels. If you give us your consent, you will be able to withdraw it at any time by messaging us on the platform we used to contact you requesting your consent, or by contacting us using the contact details provided below in section 9.
We ask for your permission to send you marketing and promotional material via post, telephone, email and SMS so that we can send you free gifts, discount vouchers, invitations to events, special offers, competitions, prize draws and other marketing material that we believe may be of interest to you. If you give permission, you will be able to withdraw it at any time: by using the unsubscribe link in each communication we send out which will opt you out of receiving either marketing emails or SMS messages, as applicable;
where you are a registered user of our Website or App, by using the My Account section on our Website or through our App and logging in using your username and password;
by emailing us firstname.lastname@example.org; or
by writing to B&Q Customer Services, B&Q House, Chestnut Avenue, Chandler's Ford, Eastleigh, Hampshire SO53 3LE, United Kingdom or by using the Contact Us enquiry form on our Website.
When you use your payment card to make a purchase with us (either instore or online), we will link details of that purchase with other purchases made with the same payment card. (For security purposes, we don’t keep your payment card details for this purpose.) We use this information to better understand how our customers purchase from us. If you join the B&Q Club, or if you opt in to receiving marketing communications from us, we will link details of your purchases with us (including, if you have joined the B&Q Club, details of purchases made before you joined the B&Q Club) with the other details that we hold about you, and we may use this information to make our communications with you more relevant. You can opt-out of this use of your personal information by emailing us at: email@example.com.
We may also provide you with offers and marketing information about our products and services printed with your till receipt. We may use personal information we hold about you, including details of the items you’ve bought, in order to provide you with offers and information that we believe may be of interest to you in this way. You can opt-out of this use of your personal information by emailing us at: firstname.lastname@example.org.
You do not have to give us permission in order to use our website.
Please note that, even if you choose not to receive this marketing information from us, we may still use your personal information to provide you with important services communications, including communications in relation to any orders you submit, products you purchase or schemes you take part in. We may also offer you the opportunity to indicate the specific types of marketing communications you are particularly interested in receiving from us; where possible, we will tailor the communications you receive to reflect your choices, but we may send you other communications that may be of interest to you. If you are a B&Q Club member, please note that by opting out of marketing communications from us, you will also opt-out of receiving B&Q Club communications.
5. How do we use your personal information
We have set out below the purposes for which we use your personal information. We are also required by law to state a “legal basis for processing”, i.e. to tell you on what grounds we are allowed to use your information, and this is also set out below. The legal basis for each purpose is that we have your consent for the use of your personal information, or that we need to use your personal information in order to perform a contract with you, or that the use of your personal information is necessary for our legitimate interests (in which case we will explain what those interests are), or that we need to use your personal information to comply with law.
|Purpose of processing||Our legal basis|
|+ carry out our obligations under any contracts entered into between you and us for example, we will use your payment details and delivery address to process and fulfil your order(s), and to communicate with you about your order for a service or product;||Contractual necessity – we use your personal information in order to meet our obligations under our contract with you (for example, to deliver a product you have ordered).|
|+ enable you to successfully transact through the Online Marketplace;||Contractual necessity – we (and third party sellers) use your personal information in order to undertake Joint Activities.|
|+ in order to communicate with third party sellers;||Contractual necessity – we require the personal information from third party sellers to ensure we can communicate with them regarding our Joint Activities.|
|+ administer your membership to any membership scheme we provide (including membership of the B&Q Club); for example, we will keep a record of your membership and use your details to ensure you receive the benefits of that membership;||Legitimate interests – we use your personal information to manage our relationship and to administer your membership of our membership schemes so that you can make best use of them.|
|+ in the event that you do not complete your registration or order, we may use any contact information you have provided us to follow up on your partial registration or order;||Legitimate interests – we use your personal information in order to remind you of your partial registration or order and so that you can (if you wish) complete the registration or order.|
|+ communicate with you about your order for a product or service;||Contractual necessity – we use your personal information in order to meet our obligations under our contract with you (for example, to deliver a product you have ordered).|
|+ communicate with you about a customer service query;||Legitimate interests - we use your personal information to answer your query.|
|+ contact you about an appointment you have booked through any of our Websites or over the phone;||Legitimate interests – we use your personal information to contact you with details of the appointment.|
|+ making personalised energy saving recommendations and referring you to our partners in connection with the B&Q Energy Saving Scheme||Legitimate Interests – we use your personal information to allow you to take part in and benefit from the B&Q Energy Saving Scheme and to manage your progress throughout the scheme.|
|+ contact you about leaving a review on a product or service or providing feedback once your order has been completed or the service has been provided;||Legitimate interests – we use your personal information to contact you so that we can ask you to provide feedback on the product or service you have ordered. We use feedback from customers as part of improving our products and services.|
|+ notify you about changes to our services and to otherwise communicate with you. For example, we will use your contact details in order to respond to any queries that you submit to us;||Legitimate interests – we use your personal information to keep you up to date with information about our services, and to respond to your queries.|
|+ provide you with information about products and services, including free gifts, special offers, prize draws, competitions, and discounts;||Legitimate interests – we use your personal information to provide you with this information. In some cases (such as where we’re required to do so by law) we will ask for your consent before sending you this information (in which case we rely on consent and not legitimate interests as our legal basis).|
|+ select winners, notify you about the results and provide any goods, service that you may have won in respect of any prize draws or competitions that you have entered through our Digital Services (or in store)||Legitimate Interests – we use your personal information to select winners and provide you with this information.|
|+ review your past purchases and viewing history on our website to provide you with special offers or to tailor your experience online;||Legitimate interests – we use your personal information to provide you with these offers and to tailor your experience when using our online services.|
|+ help us review, develop and improve the products and services we offer, including our Digital Services. For example, calls to our contact centres may be monitored and/or recorded for quality control and training purposes. If you raise a query (for example about a product or about our service) while we still hold a recording of your call, and we can investigate or answer your query by referring back to this call, we may do so. This may mean that your call recording will be held until your query has been resolved;||Legitimate interests – we use your personal information to help us deliver the best quality of service to you and our other customers.|
|+ monitor details of your visits to our Digital Services, including page views, for business and data analysis purposes and to ascertain the products, services, promotions, special offers and discounts that are likely to be of particular interest to you and to use this to send tailored marketing information to you (where we are permitted to do so). For instance, if you browse pages of our Digital Services in relation to a particular category of product, we may use this information to send you marketing communications about that category of product;||Legitimate interests – we use your personal information to (i) help us deliver the best quality of service to you and our other customers; and (ii) provide you with tailored advertising and to tailor your experience when using our Digital Services.|
|+ improve and measure the effectiveness of our marketing communications, including online advertising. We also share cookie and other data with entities such as Google and Facebook in order to make our advertising more relevant to you. We require any such third parties to treat your personal information as fully confidential and to fully comply with all applicable data protection legislation;||Legitimate interests – we use your personal information to help us understand the effectiveness of our advertising and to make sure you see adverts that are most relevant to you.|
|+ provide, enhance and personalise your experience on our Digital Services;||Legitimate interests – we use your personal information to deliver you a tailored experience when using our digital services.|
|+ carry out security checks to protect against fraudulent transactions and to prevent and detect criminal activity;||Legitimate interests – we use your personal information to protect against unlawful activities. In some cases we may also be under a legal obligation to disclose your personal information (for example, to law enforcement agencies).|
|+ address any claims made against us. For example, we may share details of our accident logs and CCTV footage with our claims handlers and insurers in connection with any claim made or likely to be made against us;||Legitimate interests – we use your personal information to address any claims that are made against us. In some cases we may also be under a legal obligation to disclose your personal information (for example, in connection with legal proceedings). |
Legal proceedings – Where the personal information constitutes special categories of personal data (for instance, health information), we will process the information on the basis that it is necessary for the establishment, exercise or defence of legal claims (as the case may be).
|+ in order to comply with any legal obligation (including in connection with a court order);||Compliance with legal obligation – we process your personal information in order for us to comply with our legal obligations.|
|+ in order to enforce or apply our Digital Services Ts&Cs, Terms and Conditions of Sale, Supply & Install Terms or other agreements we have with or otherwise concerning you (including agreements between you and us (or one or more of our affiliates)), or to protect our rights, property or safety or those of our customers, employees or other third parties.||Legitimate Interests – we process your personal information in order to conduct and manage our business|
|+ share user generated content on our websites and/or social media channels||Consent - where we use your user generated content (such as your social media posts) we will ask for your consent before processing your personal information for this purpose.|
|+ in order to provide a safe Online Marketplace||Legitimate Interests – we process this personal information to ensure that we are only allowing legitimate third parties to sell through Online Marketplace|
|+ review information provided in customer surveys for business and data analysis purposes||Legitimate Interests – we ask you to provide feedback on your experience on our websites or on the product or service you have ordered. We use feedback from customers as part of improving our products and services.|
|+ anonymisation of information provided in customer surveys for business and data analysis purposes||Legitimate Interests – we anonymise data to better protect your privacy, or so that you are not identified or identifiable from it.|
Our Digital Services are not intended for children and we do not knowingly collect data relating to children..
6. How long do we keep your personal information?
We are required by law to keep your personal information only for as long as is necessary for the purposes for which we are using it. The period for which we keep your personal information will be determined by a number of criteria, including the purposes for which we are using the information, the amount and sensitivity of the information, the potential risk from any unauthorised use or disclosure of the information, and our legal and regulatory obligations.
Please note that third party sellers on the Online Marketplace and our partners in connection with the B&Q Energy Saving Scheme may have different retention periods for the personal information they process. Please refer to the relevant third party's privacy notice (where available).
7. Who do we share your personal information with?
We are a member of the Kingfisher Group of companies including B&Q, Screwfix, Castorama and Brico Dépôt (for more information on the Kingfisher Group please visit: www.kingfisher.com).
We may share your personal information with other members of the Kingfisher Group in connection with the purposes above and those listed below. Members of the Kingfisher Group may also use the personal information we share with them to improve our and their websites and other digital services, for analysis purposes and to offer you products and services that they believe may be of interest to you.
We may use automated decision-making when we make decisions by technological means without significant human involvement, and non-automated processes, to help generate business insights based on the customer experience and evaluate or predict customer purchasing preferences. This will include sharing information with Kingfisher plc (our parent company), and other members of the Kingfisher Group who will then, having received this information, use their own similar processes and then share the results with us for the same purposes and to help improve overall customer experience. This means Kingfisher plc and other members of the Kingfisher Group will each be receiving and processing your information in their own right and subject to their own privacy notices which are available on their respective websites. For more information, please visit kingfisher.com.
We may disclose your personal information to third parties, including in the following circumstances:
We use third parties to carry out certain activities on our behalf that involve the processing of personal information. For example, we may engage third party service providers to fulfil orders, deliver packages, send postal mail, SMS text messages and email, maintain and update our databases of customer details (including the removal of repetitive or incorrect information), analyse data to help us develop, provide and improve our products and services, provide marketing assistance, process card payments, process payments online, carry out surveys and installations, provide customer service, process the booking of appointments and handle claims. These third parties have access to personal information needed to perform their functions, but may not use it for other purposes. We may use the information we receive from third parties to supplement, improve and add to our databases of customer details, for purposes such as credit checking and fraud prevention.
We may share information that we hold about you (for example, your email address and information about your purchases) with third parties that also hold your information or have an existing online relationship with you in order to identify you and to enable us (or Kingfisher Group companies or other third parties on our behalf) to provide you with relevant marketing online. For instance, we may share your information with social networking sites such as Facebook and Google so that they can identify you as a customer of ours and can tailor the marketing we send you via their sites and products.
We may also share information that we hold about you with third parties with whom we have a commercial arrangement or shared business interest. Those third parties may also share information that they hold about you with us. For instance, where we operate B&Q stores as a concession within stores of another retailer, we may share information about you and your purchases with the other retailer (and they may share information they hold about you with us) so that we and that retailer can assess and analyse our commercial arrangement, and ultimately develop and improve the products and services we offer. We will only share this information where there are appropriate safeguards in place with the third party.
Where you take part in the B&Q Energy Saving Scheme, we may share your information with the Energy Saving Trust and our partners for the purposes of arranging for quotations, surveys and works to be carried out at your property in connection with the scheme.
We may pass personal information to external agencies and organisations (including the police and other law enforcement agencies) for the purpose of preventing and detecting fraud (including fraudulent transactions) and criminal activity. These external agencies may check the information we give them against public and private databases and may keep a record of such checks to use in future security checks. We may also disclose personal information to the police and other law enforcement authorities in connection with the prevention and detection of crime.
We may pass personal information to our insurers in the event that a claim is made or could be made against us. For example, we may send CCTV footage and information contained in our accident logs to our insurers. In the event that we sell or buy any business or assets, we may disclose personal information held by us to the prospective seller or buyer of such business or assets. If we or substantially all of our assets are acquired by a third party (or subject to a reorganisation within our corporate group), personal information held by us will be one of the transferred assets.
We may pass your personal information to third parties if we are under a duty to disclose or share your personal information in order to comply with any legal obligation (including in connection with a court order), or in order to enforce or apply our Digital Services Ts&Cs, Terms and Conditions of Sale, Supply & Install Terms and other agreements we have with or otherwise concerning you (including agreements between you and us (or one or more of our affiliates)); or to protect our rights, property or safety or those of our customers, employees or other third parties.
We may share anonymous or aggregate data (such as aggregated statistics or other anonymised data) with third parties.
Links to external sites
Please note that third party websites and applications are not under our control. When you click through to these websites or access these applications you leave the area controlled by us. Similarly, where you have contacted us or shared user generated content with us using a third party platform (for example a social media platform), the third party(ies) that provide these platforms will use your information in accordance with their own privacy notices. We do not accept responsibility or liability for any issues arising in connection with the third party's use of your data (including your personal information).
Where will your personal information be processed?
Your personal information may be transferred to, and stored and processed in, one or more countries outside the country in which we are established (see Who we are, above), including countries which do not provide equivalent protection for personal information, such as the US. In these circumstances, we will take reasonable steps and implement appropriate measures to ensure that your personal information is adequately protected in accordance with the law.
These measures generally include either:
Transferring personal information to countries that have been deemed to provide an adequate level of protection for personal information under applicable data protection law; or
Transferring personal information where the recipient has agreed to an approved data transfer agreement in the form of the EU standard contractual clauses, where applicable, the UK International data transfer addendum..
Occasionally, we may transfer your personal information in circumstances where there are no adequate safeguards where this is permitted by data protection law.
Please contact us using the details below if you want further information on the specific safeguards used by us when transferring your personal information out of the country in which we are established.
8. Your rights
You have the right to ask us to:
Confirm what personal information we hold about you and provide you with a copy of that data;
Correct any personal information that is inaccurate;
Remove your personal information where there is no good reason for us to continue to hold that data;
Temporarily stop using your personal information if you are questioning our right to use that data and in other circumstances where that right is applicable;
Stop using your personal information unless we can demonstrate a valid reason why we need to continue to hold that data e.g. to support a product warranty;
Stop using your personal information to send you marketing materials such as our catalogue, marketing email, discounts or vouchers.
Provide you with the personal information that you have provided to us, in a structured and commonly-used electronic format, or transmit that information directly to another company if that is technically feasible. This applies where we are using your personal information on the basis of your consent or because it is necessary to perform a contract with you (see How do we use your personal information, above).
Stop using your personal data in automated decision making (including profiling) in certain circumstances.
Our security procedures mean that we may request proof of identity before we are able to disclose your personal information to you or comply with other requests.
We want to make sure that the personal information we hold about you and your preferences as to how we contact you are accurate and up to date. If any of the details are incorrect, please let us know (details below) and we will amend them.
You also have the right to make a complaint to the supervisory authority if you’re not happy with how we’ve handled your personal information. The websites for the supervisory authorities that regulate our processing of your personal information are set out below:
|B&Q Entity||Supervisory authority||Supervisory authority contact information|
|B&Q Limited||The Information Commissioner's Office||https://ico.org.uk/|
|B&Q Ireland Limited||The Data Protection Commissioner||https://www.dataprotection.ie|
|B&Q (Retail) Jersey Limited||The Office of the Information Commissioner||https://jerseyoic.org/|
|B&Q (Retail) Guernsey Limited||The Office of the Data Protection Authority||https://odpa.gg/|
To the extent your personal information has been processed in accordance with our Joint Activities with a third party seller, we may work with the third party seller to ensure that we properly address your request.
9. How to contact us?
To update your details or ask for a copy of your personal information:
You can click on this link to access our Data Subject Request Form; where you are a registered user of our Website, by using the My Account section on our Website and logging in using your username and password;
You can write to us at: B&Q Customer Services, B&Q House, Chestnut Avenue, Chandler's Ford, Eastleigh, Hampshire SO53 3LE, United Kingdom or by using the Contact Us enquiry form on our Website;
You can email us at email@example.com
If you would like to contact our Data Protection Officer please email: firstname.lastname@example.org or write to Data Protection Officer, B&Q Limited, B&Q House, Chestnut Avenue, Chandlers Ford, Eastleigh, Hampshire SO53 3LE.
10. Protecting your personal information
The transmission of information via the internet is not completely secure; this risk is common across the internet and not specific to our services. We cannot guarantee the security of your data (including your personal information) transmitted to our services; any transmission is at your own risk.
It is important for you to protect against unauthorised access to your password and to your computing device. Be sure to sign off and close your browser when you have finished your session. This will help to ensure that others do not access your personal information if you share your computing device or use a computing device in a public place such as a library or internet café.
We would recommend that you do not use the same password and e-mail address combination for your B&Q account as you use on other websites. Using the same password and e-mail address combination for multiple accounts puts your personal data at risk. Should your details be subject to a cyber-attack on another website, this can lead to your personal data being compromised in credential stuffing attacks.
11. Updates to this notice
We may update this notice from time to time. The latest version of this notice will be posted on our Website.