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Dulux Walls & Ceilings Pure Brilliant White Matt Emulsion paint, 10L

Sold & shipped by B&Q
£28£2.80 per l

Mix and match - 2 for £44 (£2.20 per L). Discount applied in basket.

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Product Features

  • Recommended for all types of rooms in the home
  • Good covering power
  • Quick Drying
How much will I need?

Product details

Product information

Product information

Dulux Matt Pure Brilliant White is a smooth and creamy emulsion paint that achieves a modern flat finish that stays white. This emulsion paint is suitable for interior walls and ceilings, and covers up to 13m² per litre on average, making this 10L tub ideal for large projects.

  • Suitable for use on Wall & ceilings
  • Surface Preparation - Make sure the surface is clean (no dirt or grease) & dry.
  • Instructions for Use - Apply 2 coats with a brush or roller and leave 2-4 hours between coats. If the colour change is strong, more coats may be required.

Features and benefits

  • Recommended for all types of rooms in the home
  • Good covering power
  • Quick Drying
  • Recoatable in 2-4 hours
  • Water-based
  • Minimal VOC
  • Low Odour
  • At B&Q we want you to be satisfied with your colour selection. Not all monitors will display colours the same and paint tins may not show the same colour as your walls do in natural light. We therefore recommend you order a tester pot online or pop in store to pick one up so you are sure that this is the right colour for you.

Legal information

  • Contains C(M)IT/MIT(3:1). May produce an allergic reaction.

Health and safety

Please note that this item has additional safety or regulatory datasheets available. The product may have possible health and safety hazards covered in these documents. Refer to the container for full information and always follow the instructions.

Specifications

BrandDulux
Application methodBrush or roller
BaseWater-based
ColourPure Brilliant White
Container typeTub
Coverage13m²
Coverage per litre13m²/L
Drying time2-4 h
Recoat time2-4 hours
VOC levelMinimal
Volume10000ml
Product code5010212625811
Safety Information

Keep out of reach of children. If medical advice is needed, have product container or label at hand..Do not get in eyes, on skin, or on clothing..Call a doctor if you feel unwell..Dispose of contents and container in accordance with all local, regional, national and international regulations..Contains.1,2-benzisothiazol-3(2H)-one and CMIT/MIT(3:1). .May produce an allergic reaction..Warning! Hazardous respirable droplets may be formed when sprayed. Do not breathe spray or mist.

Manufacturer / EU responsible person

EU responsible person

Akzo Nobel Coatings BV

Address

Rijksstraatweg 31

2171 AJ

Sassenheim

South Holland 

2171 AJ

Netherlands

Contact

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Reviews
4.08 / 5(1505 reviews)

Dom - 5 / 5 - 04/09/2026

Dulux white emulsion

I bought this product this week because it has good adhesion to previously painted walls, good thick consistency, stays white for a long time, great coverage and a great finish, whether applied by brush or roller.

Steve - 5 / 5 - 04/09/2026

Lina - 5 / 5 - 03/09/2026

Amazing

Using same paint every time I need it. Does job perfectly

Bob3010 - 5 / 5 - 03/09/2026

Excellent coverage. Used many times never disappoints. Whiteness is perfect, especially painting walls opposite a window or window reveals to reflect light into a dark room

Glenn - 5 / 5 - 02/09/2026

Hammy1 - 5 / 5 - 02/09/2026

Dulux Pure White

Good quality paint with good coverage. Paint goes on very easily with good finish.

AB1 - 5 / 5 - 31/08/2026

Dulux Paint !

Recommended to always buy Dulux by a professional painter.

RM1234 - 5 / 5 - 31/08/2026

Great wall paint

A bought a dulux wall paint to paint my entire flat and it was very good quality and I would say cheap for its quality

melpb - 5 / 5 - 30/08/2026

Good coverage

Good coverage for a ceiling. Including the coving it covered a 4m x 5m ceiling painted with a roller. It was very bright.

Lynz01 - 5 / 5 - 30/08/2026

Great product

Great emulsion to use on new plaster. Paints on extremely well and has a great finished look. Would purchase again.