Our bestselling Electric Blue matt emulsion paint, is the epitome of Electric. It's magical how a paint colour can be so beautifully vibrant, and almost like velvet once it's dry. You can get lost in this ultramarine blue shade and as Yves Klein, the artist and colour creator once said "Blue has no dimensions, it is beyond dimensions".

Remarkably, nature has given us plenty origins to draw our inspiration from with this electrifying blue. We're obsessed with the colour of Dory, the stunning Tang Fish in Finding Nemo, the Purple Emperor butterfly, the Lapis Lazuli stone.

This is now one of the most truest paint shades available to the original Majorelle Blue created by Jacques Majorelle, which you can see adorning the fountain at the YSL Majorelle Gardens in Marrakech.

Prepare to be mesmerised as this paint dries.

All our paints are 100% Made in Britain, water-based, vegan and cruelty-free.

Our paint also has 0% added VOCs, and 0% microplastics and is child-, pet- and planet-friendly. It comes in sustainable, 100% recyclable pouch packaging, fighting the paint waste issue and helping not only our environment but the future generations too.

Disclaimer: This colour has a delicate velvety finish that is not suitable for high traffic areas, kitchens or bathrooms where water damage may occur.